Intelligence systems
for solo founders.

Data strategy, competitive intelligence, and AI-powered research — so you can make decisions that are grounded, not guessed.

let's chat
2 spots open in March
not sure if we’re a fit? watch a 2-min intro first →
competitive intelligence+ intelligence systems+ data strategy+ AI research+ market mapping+ pricing intelligence+ customer data review+ positioning clarity+ competitive intelligence+ intelligence systems+ data strategy+ AI research+ market mapping+ pricing intelligence+ customer data review+ positioning clarity+
services

Three ways to work together.

Start anywhere. Each tier builds on the last.

tier 01 — one-time
Data Audit
contact for pricing

A comprehensive read of your market and your own data — app reviews, customer feedback, competitor moves, pricing. Structured into something you can actually use.

  • Competitor mapping (5–8 players)
  • Your customer data review
  • Pricing and positioning benchmarks
  • Gap and opportunity summary
  • Delivered in 48–72 hours
Get the audit →
tier 02 — monthly · most popular
Intelligence System
contact for pricing

An ongoing intelligence system built around your business — market signals, competitor tracking, customer data trends, and a custom dashboard that's yours to keep.

  • Everything in Data Audit
  • Monthly market and competitor update
  • Custom monitoring dashboard
  • Async Q&A — ask anything, anytime
  • 30-min strategy call per month
Start the system →
tier 03 — retainer
Intelligence Partner
contact for pricing

Full-scope partnership. Data strategy, AI tool selection, competitive research on demand — actively in your corner, not just sending reports.

  • Everything in Intelligence System
  • Weekly strategic briefing
  • Data and AI strategy advisory
  • Deep-dive research on demand
  • Priority turnaround (24h)
Become a partner →
case studies

What the work actually looks like.

competitive intelligence
Mapping the market before building the product
B2B SaaS · Early-stage founder · Pre-launch
the situation

A solo founder was three months into building a project management tool for creative agencies. She had a rough sense of the competitive landscape but was making pricing and positioning decisions based on vibes — a few competitor websites she'd bookmarked, nothing structured.

what we did
  • Mapped 11 direct and adjacent competitors across pricing, features, and messaging
  • Pulled and analysed 200+ app store and G2 reviews to surface what users actually complained about
  • Identified the specific language customers used to describe their frustrations
  • Benchmarked feature sets to find gaps no one was addressing
what we found
  • The $49–$79/mo tier was completely uncontested — everyone priced either below $30 or above $100
  • The top complaint across all competitors: onboarding took too long, users churned in week one
  • One competitor had just raised and was visibly shifting upmarket — leaving SMB customers underserved
The outcome: She launched at $59/mo with onboarding as her lead differentiator — positioning built entirely around the gap the research revealed, not a guess.
internal data strategy
Turning two years of user data into a growth roadmap
B2B Platform · Scale-up · Post-product-market fit
the situation

A scale-up had been collecting user data for two years — usage logs, support tickets, churn records, NPS responses. The data existed, but no one had ever built a system to actually read it. The team was making retention and expansion decisions based on quarterly anecdotes from sales calls.

what we did
  • Audited all existing data sources and mapped what was captured vs. what was missing
  • Built a unified view connecting product usage, support history, and revenue data
  • Ran pattern analysis across churned vs. retained accounts to isolate early warning signals
  • Identified the three user behaviours that consistently predicted 90-day churn
what we found
  • Accounts that didn't complete a specific setup step in week one churned at 3× the rate
  • Their highest-value segment was using a feature the team considered secondary
  • Support ticket volume was a lagging indicator — the real signal was login frequency drop-off
The outcome: A prioritised action plan — a targeted onboarding intervention, a repositioned feature, and an early warning dashboard the team could actually use. No new hires required.
about
Kate

Hey, I'm Kate.

I have one goal: help solo founders make use of their data and not get lost in all the AI stuff.

My background is unusual: design + analytics + AI. That means I know how to make data systems people actually want to use — and I know which questions actually drive decisions.

find me online →

before you reach out

Is this the right fit?

Watch this 2-minute intro to understand exactly who I work with, what the engagement looks like, and who this is not for.

video coming soon

Ready to know your zone?

Drop your email and I'll take it from there. Let's get started asap (if you're as excited as I am).